"Wit must be foiled by wit: cut a diamond with a diamond”
The De Beers Company first created the saying "A Diamond Is Forever." In the late nineteen forties, De Beers hired an advertising agency to help increase its sale of diamonds. The agency N.W. Ayer developed an extremely successful campaign linking diamonds and romantic love.
The campaign invented the slogan “A Diamond Is Forever,” meaning that a diamond is a never-ending sign of love. It also meant that a diamond would always keep its value. The company continues to use the slogan in its advertising more than fifty years later. And reports say it has been used to advertise diamonds in at least twenty-nine languages.
The advertising business also recognized the huge success of the saying. In two thousand, Advertising Age magazine named "A Diamond Is Forever" the best advertising slogan of the twentieth century...
View Kanye West Video - Diamonds are forever
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